It surprises me how many people who care about gender equity still don't know the impact and difference they can make by investing their capital in the publicly traded companies that further the advancement of women. By investing in companies that address pay equity and job status for women in leadership, each of us can influence the advancement of social issues we care deeply about. At the same time we are more likely to get a better return on our investment in terms of stock performance, positive social impact and stakeholder outcomes. As Lynn Twists says 'appreciation appreciates'...inquire about the lens we are developing for gender lens investing.
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